Explore the ultimate ATTITUDE Cleaner review. Find out why thousands are switching to this EWG Verified, simple, and powerful cleaner.
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Non Toxic Body Approved ✪
✔︎ Ingredient Quality
9.69
✔︎ Results
8.32
✔︎ Enjoyment
8.11
✔︎ Value
8.11
✔︎ Sustainability
9.74
Our ratings are powered by advanced AI that synthesizes insights from a wide range of sources.
Water, Caprylyl Glucoside, Myristyl Glucoside (plant-derived surfactants), Alcohol, Citric Acid, Sodium Carbonate, Fragrance (derived from natural ingredients).
*Ingredients may change. Please verify ingredients on product packaging.
Attitude All Purpose Cleaner is highly praised for its commitment to safety and the environment. It is EWG VERIFIED™ (or rated 'green'), vegan, cruelty-free, and formulated with over 97% naturally derived ingredients, making it an excellent non-toxic choice for families. Reviewers generally find it effective for everyday messes and appreciate its streak-free finish and pleasant, non-overpowering scents. However, a minority of users report that its cleaning power can be less effective on heavy grease and that its fragrances, while natural, can be borderline offensive to those with sensitivities. Its commitment to plastic reduction through large eco-refills is a major positive for customers.
Finding cleaning products that balance safety, effectiveness, and pleasant scents feels like an impossible task. You want products that won't expose your family to harsh chemicals, but you also need them to actually clean your home. Attitude cleaners have gained attention for their EWG Verified status and plant-based formulas, but do they deliver on cleaning performance while offering scents you'll actually enjoy?
This comprehensive Attitude cleaner review examines whether these Canadian-made products live up to their clean credentials. You'll discover what EWG Verified really means, learn about the plant and mineral-based ingredients that power these cleaners, and find out how they perform on real household messes. We'll explore the impressive scent selection that sets Attitude apart from unscented competitors, evaluate safety for families with children and sensitivities, and determine whether the pricing offers good value. If you're searching for truly non-toxic cleaners that don't sacrifice performance or sensory appeal, this honest assessment will help you decide if Attitude deserves a place in your home.
Attitude was founded in 2005 by a group of parents concerned about the toxic chemicals in everyday household products. After one founder's family member developed cancer, they became determined to create safer alternatives. The company's headquarters in Montreal focuses on developing products using only ingredients safe for people and the planet. This personal health crisis inspired a business built on genuine transparency.
The founders committed to rigorous third-party testing and certification from the start. They wanted independent validation rather than self-proclaimed "natural" claims. Attitude became one of the first cleaning brands to achieve EWG Verified status across their entire product line. This certification process requires meeting strict criteria for ingredient safety and complete transparency about every component.
The Environmental Working Group's Verified program represents one of the most stringent safety standards for consumer products. To earn this certification, Attitude cleaners must contain no ingredients of concern based on EWG's scientific database. Every ingredient is screened for carcinogens, reproductive toxins, developmental toxins, and environmental hazards. The formula must also be free from fragrance allergens and concerning preservatives.
EWG Verified means full ingredient disclosure—no hiding chemicals under "fragrance" or "proprietary blend" labels. Independent laboratories verify that products contain exactly what labels claim. This third-party validation provides confidence that Attitude cleaners are genuinely safe, not just marketed as natural. The certification requires annual renewal, ensuring ongoing compliance with the highest safety standards.
Attitude cleaners use plant and mineral-derived surfactants as their cleaning foundation. Ingredients like saponin from soapbark and camelina oil-derived surfactants provide effective cleaning power. These botanical surfactants work by reducing surface tension and emulsifying oils and dirt. The molecular structure allows them to lift grime away from surfaces without harsh chemical action.
The formulas incorporate natural preservatives like sodium benzoate and potassium sorbate. These food-grade preservatives prevent bacterial growth without the allergy risks of synthetic options. Attitude avoids problematic preservatives like methylisothiazolinone entirely. The pH balance uses minerals rather than harsh acids or alkalis, making these cleaners gentle on surfaces while maintaining effectiveness.
What sets Attitude apart is their approach to scent. Instead of synthetic fragrances or undisclosed ingredients, they use proprietary blends of essential oils and plant extracts. These natural fragrances undergo hypoallergenic testing to minimize sensitivity reactions. The company discloses all fragrance components, eliminating the mystery chemicals hidden in conventional "fragrance" listings.
The cleaning mechanism combines these botanical surfactants with natural chelating agents that soften water and boost cleaning power. Attitude cleaners work through physical and chemical action—surfactants surround dirt particles while chelators prevent mineral deposits. This science-based approach proves that plant-derived ingredients can match conventional cleaning chemistry without toxic compromises. The result is effective cleaning from genuinely safe ingredients.
Testing Attitude all-purpose cleaner on kitchen surfaces reveals solid everyday performance. On countertops with coffee stains, food spills, and general grime, it cleans effectively with moderate wiping. The spray creates good coverage and doesn't run immediately, giving you time to work. For light to moderate messes, this cleaner handles the job without requiring excessive scrubbing effort.
Greasy stovetops present a tougher challenge. Attitude cleaner breaks down cooking oil and splatter reasonably well, though very heavy baked-on grease may need multiple applications. It performs better than many natural cleaners but doesn't quite match industrial degreasers. For regular maintenance cleaning rather than deep-cleaning neglected messes, the performance satisfies most users' needs.
The dish soap variant shows similar characteristics. It cuts through plate grease and food residue adequately for hand washing. You'll use slightly more product than with conventional dish soaps, but the trade-off for clean ingredients is acceptable. The suds are moderate—not as foamy as synthetic formulas but sufficient for satisfying dishwashing. Your hands won't feel stripped or overly dry after use.
Bathroom testing of Attitude cleaner demonstrates versatility across multiple surfaces. Sinks, counters, and toilet exteriors clean up nicely with this all-purpose formula. The cleaner handles soap residue and toothpaste buildup well. Chrome fixtures shine without water spots or streaking. For weekly bathroom maintenance, Attitude delivers reliable results without harsh chemical odors.
Shower and tub cleaning requires more effort with Attitude compared to specialty bathroom cleaners. Light soap scum comes off with scrubbing, but heavy buildup needs repeated applications. The cleaner works best when you stay on top of regular cleaning rather than letting soap scum accumulate. Users report satisfaction with maintenance cleaning but sometimes supplement with tougher products for deep bathroom cleaning.
Attitude performs well on hardwood floors, tile, laminate, and sealed surfaces. The formula doesn't leave sticky residue or dull finishes. Glass and mirrors clean without streaking when you use proper wiping technique. The versatility means you can confidently use one product throughout your home, simplifying your cleaning routine and reducing product clutter.
Where Attitude shows limitations is on extremely tough jobs—heavy industrial grease, stubborn mold, or very hard water stains. These challenges sometimes require specialty products with stronger chemistry. Most households doing regular cleaning won't encounter these limitations often. Understanding Attitude's sweet spot—effective for daily and weekly cleaning—helps set realistic expectations for this cleaner's performance.
Amazon reviews for Attitude cleaners average 4.3 to 4.6 stars across different product lines, indicating strong overall satisfaction. Positive reviewers consistently praise the pleasant natural scents and safety for family use. Many users mention successfully replacing conventional cleaners without sacrificing cleaning results. The EWG Verified status earns trust from health-conscious consumers researching ingredient safety.
Critical feedback typically centers on price and occasional performance gaps. Some users find Attitude more expensive than preferred for cleaning power that's good but not exceptional. Reddit discussions reveal that clean-living enthusiasts appreciate Attitude's genuine safety credentials. Users with chemical sensitivities report tolerating Attitude better than brands with undisclosed fragrances, though a small percentage still react to the natural essential oil scents.
User Experience Highlights:
The EWG Verified certification on Attitude cleaners represents genuine achievement in product safety. This isn't a marketing claim—it's independent third-party validation. EWG maintains one of the most comprehensive databases of ingredient safety research. Products must pass rigorous screening against known health hazards including carcinogens, hormone disruptors, and allergens. Attitude cleaners meet these strict standards across their entire line.
The verification process examines manufacturing practices, ingredient sourcing, and label accuracy. Products undergo laboratory testing to confirm they contain exactly what labels claim. This transparency eliminates concerns about hidden toxic ingredients or misleading marketing. For consumers seeking genuinely non-toxic cleaners, EWG Verified status provides reliable confirmation that Attitude delivers on safety promises.
Understanding Attitude's safety profile requires examining what's excluded. These cleaners contain no synthetic fragrances that hide phthalates and other hormone disruptors. There are no problematic preservatives like parabens, formaldehyde releasers, or isothiazolinones. The formulas exclude chlorine bleach, ammonia, phosphates, and volatile organic compounds (VOCs) that pollute indoor air.
You won't find petroleum-derived ingredients, artificial dyes, or triclosan in Attitude products. The cleaners avoid ethoxylated ingredients that can contain 1,4-dioxane contamination. There are no quaternary ammonium compounds (quats) linked to respiratory issues and antimicrobial resistance. This extensive exclusion list demonstrates commitment to safety that goes beyond minimum regulatory requirements.
Attitude provides complete ingredient lists on product labels and their website. Every component is disclosed—no mysterious "proprietary blends" or hidden fragrance ingredients. This transparency allows you to research each ingredient independently. You can verify safety claims through EWG's database or other resources. The openness builds trust that marketing-heavy competitors can't match.
The natural fragrance blends receive special attention in Attitude's disclosure practices. While competitors hide dozens of chemicals under "fragrance," Attitude lists the specific essential oils and plant extracts creating each scent. This detail helps people with specific sensitivities identify potential triggers before purchasing. The hypoallergenic testing on fragrances further demonstrates safety prioritization over sensory marketing.
When evaluated against other natural cleaning brands, Attitude's safety credentials stand out. Mrs. Meyer's, despite natural marketing, contains synthetic preservatives and undisclosed fragrance components. Method uses safer preservatives than Mrs. Meyer's but doesn't achieve EWG Verified status across all products. Seventh Generation has some EWG Verified products but not their entire line like Attitude.
Attitude compares favorably even to premium brands. Branch Basics and Blueland achieve similar safety levels but with different approaches—concentrate formulas versus tablet systems. Attitude offers ready-to-use convenience with safety matching these premium alternatives. For consumers wanting certified non-toxic cleaners without concentrate dilution, Attitude provides excellent safety in accessible formats.
Attitude's non-toxic claims are legitimate and verified by independent organizations. The EWG Verified certification means these cleaners have passed rigorous safety screening. You're not relying on marketing language—you're getting independently confirmed safe ingredients. For families prioritizing health and reducing toxic exposure, Attitude delivers genuinely clean formulas. The safety profile makes these cleaners suitable for even the most health-conscious households concerned about chemical exposure.
Attitude cleaners are specifically formulated with family safety in mind. The EWG Verified status means children can safely touch recently cleaned surfaces without exposure to toxic residues. Unlike conventional cleaners requiring kids to stay away during and after use, Attitude's plant-based formula poses minimal risk. The absence of harsh chemicals means no dangerous fumes that could harm developing lungs or brains.
Parents appreciate that Attitude offers a separate baby and kid line with even gentler formulas. These products undergo additional hypoallergenic testing for sensitive young skin. The fragrance-free options in the children's line eliminate potential irritants entirely. For families with babies and toddlers who put everything in their mouths, this extra safety layer provides tremendous peace of mind.
Pregnant and nursing women should be especially cautious about cleaning product exposures. Many conventional cleaners contain ingredients that cross the placental barrier or transfer through breast milk. Attitude's certified non-toxic formula eliminates these concerns. The plant-based ingredients and absence of hormone disruptors make these cleaners safe throughout pregnancy and breastfeeding periods.
The company's transparency about every ingredient allows expectant mothers to research each component. Unlike brands hiding ingredients under vague terms, Attitude empowers informed decision-making. Obstetricians and midwives familiar with clean living often recommend Attitude among the safest cleaning options. The peace of mind during vulnerable life stages justifies any price premium for health-conscious families.
People with multiple chemical sensitivity (MCS) or fragrance allergies have varying reactions to Attitude cleaners. The fragrance-free varieties work well for most sensitive individuals, as they contain minimal potential triggers. However, some scented versions may still cause reactions in highly sensitive people despite using only natural essential oils. Essential oils themselves can be allergenic to certain individuals.
The hypoallergenic testing Attitude conducts reduces but doesn't eliminate sensitivity risks. Users with severe sensitivities should start with fragrance-free options. Those tolerating essential oils generally handle Attitude's scented varieties better than synthetic fragrances in conventional or other natural cleaners. Reddit discussions show that chemically sensitive people have higher success rates with Attitude than most alternatives.
One of Attitude's standout features is their diverse scent selection. Unlike competitors offering just one or two options, Attitude provides numerous choices:
Popular Attitude Scent Options:
This variety allows family members with different scent preferences to find options they enjoy. You can use citrus scents in the kitchen, lavender in bedrooms, and fragrance-free in nurseries. The flexibility makes Attitude appealing to households where conventional unscented cleaners feel too clinical but synthetic fragrances trigger reactions.
Attitude succeeds where many natural cleaners fail—providing genuinely safe products that don't sacrifice sensory experience. The natural scents create pleasant cleaning environments without toxic fragrance chemicals. For families transitioning from conventional products, this sensory appeal eases the switch. Kids often respond better to cleaning time when pleasant natural scents make the process more enjoyable.
The scent intensity is moderate—noticeable during use but dissipating fairly quickly. This balance works for most households, though scent preferences are deeply personal. The availability of fragrance-free options ensures even the most sensitive family members have safe choices. Attitude's approach proves that safety and sensory satisfaction aren't mutually exclusive goals.
Attitude products are widely available both online and in physical stores. You'll find them at Target, Whole Foods, many grocery chains, and natural health retailers. Amazon carries the full Attitude line with Prime shipping options. The company's website offers direct purchasing with occasional promotions. This broad availability makes trying and replenishing Attitude cleaners convenient for most consumers.
Canadian retailers stock Attitude extensively since it's a Canadian company. U.S. availability has expanded significantly in recent years as demand for clean products grows. International shipping is available through the company website, though costs may be higher. The mainstream retail presence means you don't need specialty stores, making Attitude accessible to average consumers seeking safer cleaning products.
A 27.1-ounce bottle of Attitude all-purpose cleaner typically costs $5.99 to $7.99 depending on retailer and promotions. Dish soap in 23.7-ounce bottles runs $6.99 to $8.99. These prices position Attitude as a premium natural product—significantly more expensive than conventional cleaners but comparable to other certified clean brands. The EWG Verified certification and quality ingredients justify the premium for health-conscious shoppers.
Bulk purchasing and multi-packs offer better per-unit value. Amazon Subscribe & Save provides 5-15% discounts on regular deliveries. Some retailers run promotions bringing prices closer to mainstream natural brands like Method. Strategic purchasing during sales makes Attitude more affordable while maintaining the certified safety benefits that justify its positioning.
Calculating actual cost per cleaning session reveals Attitude's true value. The ready-to-use sprays deliver approximately 150-200 applications per bottle. For typical counter cleaning, you'll use 8-12 sprays, costing about $0.25-$0.40 per cleaning session. This exceeds conventional cleaner costs but falls within reasonable range for certified non-toxic products.
A household doing regular cleaning throughout a 2,000-square-foot home might use 2-3 bottles monthly. Monthly costs run $18-$25 for Attitude cleaners, assuming you replace multiple products with their all-purpose formula. This represents 50-100% premium over conventional products but provides genuine health benefits through certified non-toxic ingredients. The question becomes whether family health justifies the additional investment.
Annual Household Cleaning Cost Comparison:
Attitude occupies the middle-to-upper range of natural cleaning costs. You're paying for independent certification and proven ingredient safety. The ready-to-use convenience costs more than concentrate alternatives but saves time and eliminates dilution concerns. For families valuing both safety and convenience, Attitude offers reasonable value despite premium pricing.
The health value Attitude provides extends beyond direct product costs. You're eliminating exposure to hormone disruptors, carcinogens, and respiratory irritants. Medical costs related to chemical sensitivities, asthma triggers, or long-term health effects far exceed cleaning product price differences. Investing in genuinely safe cleaners like Attitude represents preventive healthcare for your family.
Environmental considerations add to Attitude's value proposition. The biodegradable formulas and sustainable packaging reduce ecological impact. The company's carbon-neutral manufacturing and ethical sourcing practices align with values-based purchasing. For consumers viewing buying decisions through holistic health and environmental lenses, Attitude's value justifies the premium pricing over conventional or greenwashed alternatives.
Seventh Generation is another well-known natural cleaning brand with strong environmental credentials. Both companies prioritize plant-based ingredients and avoid harsh chemicals. Seventh Generation has been around longer (since 1988) and has broader product lines. However, not all Seventh Generation products achieve EWG Verified status, while Attitude's entire line carries this certification. This represents a significant safety distinction.
Ingredient transparency is comparable, with both brands providing full disclosure. Seventh Generation uses thymol as a disinfectant active in some products, while Attitude focuses on cleaning rather than EPA-registered disinfection. Price points are similar, making the choice often depend on specific product needs. For general cleaning, Attitude's complete EWG Verified status gives it an edge.
Scent selection favors Attitude with more variety and creative combinations. Seventh Generation offers fewer scent options, typically sticking to simple single-note fragrances. Performance is comparable for everyday cleaning tasks. The companies serve similar markets with slight differences in certification completeness and sensory variety favoring Attitude for scent-conscious consumers prioritizing maximum safety certification.
ECOS (Earth Friendly Products) offers another strong competitor in the certified safe cleaning space. Like Attitude, ECOS has numerous EWG Verified products and uses plant-powered formulas. ECOS has been manufacturing in the U.S. since 1967, giving them decades of experience. Their pricing typically runs slightly lower than Attitude, offering potential savings while maintaining safety standards.
Carbon neutrality distinguishes both brands—ECOS manufactures in carbon-neutral facilities, as does Attitude. The ingredient quality is comparable, with both avoiding problematic preservatives and synthetic fragrances. ECOS offers fragrance-free and lightly scented options but doesn't match Attitude's creative scent variety. For consumers prioritizing maximum scent selection, Attitude provides more sensory options.
Performance between these brands is quite similar—both handle everyday cleaning adequately without harsh chemical power. ECOS has slightly broader distribution in certain regions, while Attitude dominates Canadian markets. The choice often comes down to regional availability and scent preferences rather than significant performance or safety differences. Both represent excellent choices for certified non-toxic cleaning.
This comparison highlights the difference between marketing and certification. Mrs. Meyer's dominates retail shelf space with appealing packaging and garden-inspired scents. However, Mrs. Meyer's doesn't achieve EWG Verified status due to problematic preservatives and undisclosed fragrance components. Attitude's certified safety credentials give it a clear advantage for health-conscious consumers seeking verified ingredient safety.
Price points are comparable, but value strongly favors Attitude when considering actual ingredient quality. Mrs. Meyer's marketing suggests safety without delivering independently verified non-toxic formulas. Attitude provides third-party confirmation of clean ingredients. For families serious about reducing toxic exposure, the similar price point makes Attitude the obviously superior choice despite Mrs. Meyer's broader availability.
Scent variety is strong in both brands, though achieved differently. Mrs. Meyer's uses undisclosed fragrance ingredients alongside essential oils, while Attitude discloses all fragrance components. This transparency matters tremendously to people with sensitivities or those seeking genuine clean products. Performance is comparable, but safety considerations make Attitude the clear winner for informed consumers.
Comparing Attitude to concentrate-based cleaners like Branch Basics or Blueland reveals different value propositions. Concentrates offer superior cost-per-use economics—you pay less per cleaning session after initial investment. However, they require dilution time and learning optimal ratios. Attitude provides ready-to-use convenience at higher per-use costs but with time savings.
Safety levels are comparable—all these brands achieve excellent ingredient profiles with proper certifications. The choice depends on priorities: if minimizing cost is paramount, concentrates win. If convenience and diverse scent options matter more, Attitude's ready-to-use formats with numerous fragrances provide better experience. Many households use both—concentrates for heavy use areas and Attitude for convenient grab-and-spray cleaning.
Key Comparison Summary:
Performance: Comparable to other certified clean brands for typical household cleaning
The standout achievement of Attitude is achieving complete EWG Verified certification across their entire product line. This third-party validation means you're getting genuinely non-toxic cleaners, not just marketing claims. The rigorous ingredient screening and transparency provide confidence that these cleaners meet the highest safety standards. For health-conscious families, this certification matters tremendously.
The diverse scent selection sets Attitude apart from competitors. With numerous natural fragrance options plus fragrance-free varieties, households can find scents they genuinely enjoy. This variety makes the transition from conventional cleaners easier because you don't sacrifice sensory satisfaction for safety. The creative scent combinations like Red Vine Leaves and Green Apple & Basil offer unique experiences unavailable elsewhere.
Cleaning performance for everyday household tasks is solid and reliable. Attitude handles regular maintenance cleaning effectively across multiple surfaces. The ready-to-use convenience eliminates dilution steps required by concentrates. Wide retail availability means you can easily purchase and restock without specialty store visits. The company's environmental commitments and carbon-neutral manufacturing align with values-based purchasing decisions.
Key Strengths:
Pricing represents the primary limitation for budget-conscious consumers. Attitude costs significantly more than conventional cleaners and somewhat more than uncertified natural brands. While the EWG Verified status justifies premium pricing for health-focused shoppers, cost-sensitive households may struggle with the investment. The price point positions Attitude as a premium product not accessible to all income levels.
Cleaning power doesn't exceed conventional or premium natural cleaners—it matches them for everyday tasks. For extremely tough cleaning challenges like heavy industrial grease or stubborn mold, you might need specialty products. Attitude works best as a maintenance cleaner rather than a deep-cleaning solution. Setting realistic expectations about its performance sweet spot helps avoid disappointment.
The scented varieties, while using only natural fragrances, may still trigger reactions in highly sensitive individuals. Essential oils themselves can cause allergies in some people. Those with severe chemical sensitivities should start with fragrance-free options and test tolerance carefully. The hypoallergenic testing reduces but doesn't eliminate sensitivity risks for the most reactive individuals.
Considerations and Limitations:
Attitude is ideal for health-conscious families seeking independently verified non-toxic cleaners. If EWG certification matters to you and you want confirmation that cleaning products are genuinely safe, Attitude delivers. Families with children, pregnant members, or nursing mothers benefit from the rigorously tested ingredient safety. The ready-to-use convenience suits busy households that value certified safety without dilution requirements.
Scent-conscious consumers who want variety beyond basic unscented or single-note fragrances will appreciate Attitude's creative options. If you've found other natural cleaners too clinical or boring but want to avoid synthetic fragrances, Attitude provides the sweet spot. People with moderate chemical sensitivities often tolerate Attitude well, especially the fragrance-free varieties designed for sensitive individuals.
Attitude cleaners earn a strong recommendation for families prioritizing certified ingredient safety with convenient, ready-to-use formats. The complete EWG Verified line provides genuine peace of mind unavailable from marketing-heavy competitors. While pricing is premium, the investment delivers independently confirmed non-toxic cleaning that protects family health. The diverse scent selection makes maintaining a clean home more enjoyable without synthetic fragrance risks.
For everyday household cleaning, Attitude performs reliably across multiple surfaces. The company's transparency, environmental responsibility, and rigorous safety standards align with health-conscious consumer values. If your budget allows for premium natural cleaners and you value both safety certification and sensory variety, Attitude represents an excellent choice. The brand successfully balances genuine non-toxic credentials with pleasant scents and adequate performance—a combination difficult to find in the natural cleaning market.
Consider Attitude your go-to for regular maintenance cleaning when certified safety matters. Supplement with specialty products for extreme cleaning challenges if needed, but trust Attitude for the vast majority of household cleaning tasks. The EWG Verified status alone justifies choosing Attitude over uncertified competitors at similar price points. For families committed to reducing toxic exposure while enjoying pleasant cleaning experiences, Attitude cleaners deliver on their promises with third-party validation you can trust.
*AI Disclosure: This article was developed with the assistance of AI language models, which aided in research, drafting, and/or editing. We strive for accuracy, but AI-generated content can occasionally contain errors. We recommend you double-check and verify information before making decisions based on this content.
