The Story Behind Davids Premium Natural Toothpaste

The story of Davids begins with a layoff and a knack for making things. Eric Buss, a La Mirada kid who grew up to be a Temecula manufacturer, was fired from his eight-year job at Ingram Micro's sales department when his position was outsourced to the Philippines. During his downtime, an internet search turned into unexpected DIY adventures, and suddenly Eric found himself making and selling products he created from scratch.

After searching for better alternatives to conventional toothpaste, and not happy with what was available, the "simple" idea of creating his own toothpaste company was born. This idea turned into a four-year personal obsession for Eric to develop the cleanest ingredient, highest performance, and most sustainable toothpaste available. He wasn't a dentist or a chemist by training, but he had something more valuable—the determination to create a product he'd actually want to use himself.

Through exhaustive research and much trial and error, Eric was able to formulate a toothpaste that had not existed—one that not only had clean and safe ingredients but was also high performance. While talking to ingredient suppliers, Eric also found that other toothpaste companies often use imported ingredients in their "Made in USA" toothpaste, which led to his commitment for using premium USA origin ingredients whenever possible to support American jobs.

In 2015, Eric and his wife mixed, filled, packaged, and sold their first tubes from a 1,800 square foot facility, and Davids Natural Toothpaste officially launched. They debuted Davids at a Sustainability Fair at the LA Convention Center, where they quickly sparked curiosity, won over early fans, and felt the momentum begin. Back in those early days, it took about two hours for Eric to mix 200 tubes. In the first three years, Eric hand-mixed, hand-filled, and hand-packaged the natural toothpaste himself.

Why did he name it Davids instead of Eric's? He didn't like how Eric's toothpaste sounded, so he used his middle name. Also, it represents Davids being a family owned and operated business going up against the giants of the toothpaste industry—David vs. Goliath. That underdog spirit perfectly captures what this premium natural toothpaste represents: a small, family-run operation taking on billion-dollar corporations and winning through quality and integrity.

What Makes Davids Premium Natural Toothpaste Different

When you read the ingredient list on this natural oral care paste, you'll actually recognize everything. Calcium carbonate (limestone abrasive), vegetable glycerin, purified water, sodium bicarbonate (baking soda), xylitol (birch derived), hydrated silica, sodium cocoyl glutamate, carrageenan (seaweed derived), mentha piperita (peppermint oil), mentha viridis (spearmint) leaf oil, pimpinella anisum (anise) seed extract, gaultheria procumbens (wintergreen) leaf oil, stevia (leaf extract). That's the complete formula for the peppermint variety. Every ingredient serves a purpose, and nothing will harm your body.

Notice what's conspicuously absent from Davids Premium Natural Toothpaste. No fluoride. No sodium lauryl sulfate (SLS). No artificial flavors, artificial preservatives, artificial colors, or artificial sweeteners. And critically for people trying to reduce toxic exposures, no inflammatory seed oils or vegetable oils that have been linked to systemic inflammation and various health concerns.

The vegetable glycerin used in this natural toothpaste comes from plants and serves as a safe, gentle moisturizer that keeps the paste smooth without drying out your mouth. Unlike processed seed oils like canola, soybean, or cottonseed oil that can trigger inflammation throughout the body, vegetable glycerin is a simple, non-inflammatory carrier ingredient. This distinction matters tremendously when you're using a product twice daily that gets absorbed through the delicate tissues of your mouth.

Davids combines their sustainability efforts with a dedication to the US economy and sources 98% of their ingredients from the United States. This isn't just patriotic marketing—it's about quality control and transparency. The calcium carbonate is mined from a quarry in Pennsylvania and processed to meet the strictest purity standards. The xylitol is premium USA produced and derived from birch trees, which is considered the best for both you and the environment. The essential oils come from various regions around the US, creating a custom flavoring blend.

The natural oral care formula is completely vegan, with no animal by-products. The products contain no artificial flavors, colors, preservatives, or sweeteners. Davids toothpaste is one of the few toothpaste products certified by the Environmental Working Group (EWG) with a 1 rating for ingredient safety, which is the best rating possible. That certification means every single ingredient has been thoroughly vetted for health, transparency, and environmental impact.

Even the packaging reflects the commitment to clean ingredients and sustainability. Each year, about 1.5 billion toothpaste tubes end up in U.S. landfills. Davids wanted to do better. The aluminum tubes are lined with a food-grade, non-BPA liner so there is no paste-to-metal contact, preventing any leaching of the tube material into the toothpaste. The entire metal tube can be recycled, and each purchase includes a metal key to help you squeeze out every last bit of this premium natural paste.

The Health Benefits of Davids Premium Natural Toothpaste

The ingredients in this natural toothpaste aren't random natural-sounding substances chosen for marketing appeal. Each component brings specific, scientifically supported benefits that work together to clean your teeth, fight plaque, and support oral health without harsh chemicals.

The calcium carbonate is used as a mild abrasive to assist with the brushing action to help reduce plaque, remove surface stains, and whiten and polish teeth. This natural mineral, mined from Pennsylvania limestone, provides gentle scrubbing power that's tough on stains but safe for your enamel. The RDA (abrasive rating) of 101 effectively removes plaque and surface stains while being enamel safe for daily brushing, within the safe range per the American Dental Association.

Baking soda works to help kill the bad bacteria in your mouth. This simple ingredient that you probably have in your kitchen cabinet is a powerful ally against the microorganisms that cause cavities, gum disease, and bad breath. The baking soda works to kill the bacteria that forms plaque, addressing oral health problems at their source rather than just masking symptoms.

Xylitol is made from birch trees and is considered the best for both you and the environment. This natural sweetener doesn't just make the toothpaste taste pleasant. The xylitol is a natural sweetener, but also works to kill the bacteria that forms plaque. Research has shown that xylitol actively inhibits the growth of cavity-causing bacteria, making it a therapeutic ingredient rather than just a flavoring agent.

The premium essential oils used in Davids were chosen for their antibacterial properties. Davids flavor oils not only work to provide fresh breath, but also act to kill the plaque causing bacteria in your mouth. The peppermint, spearmint, wintergreen, and anise oils create a refreshing taste while actively fighting the microorganisms that cause oral disease. This dual action—pleasant flavor plus antimicrobial power—makes the natural oral care paste both enjoyable to use and genuinely therapeutic.

The sodium cocoyl glutamate is derived from coconut oil and is sulfate-free. Davids produces a milder foaming action, and does not burn your mouth like SLS. This coconut-derived ingredient creates enough foam to help spread the paste around your mouth and lift away debris, but without the harsh irritation that causes mouth sores in sensitive people.

The premium mint oil gives fresh breath, but is also designed to kill the bacteria in your mouth that forms plaque. This means Davids Premium Natural Toothpaste doesn't just temporarily mask bad breath with strong flavors—it eliminates the bacterial source of odor at the root cause. Your breath stays fresher longer because the problem is actually being solved rather than covered up.

The formula is designed to restore a healthy pH balance and support your mouth's natural oral microbiome. Davids is formulated to aggressively stop plaque from forming and reduce existing plaque buildup. Unlike harsh antiseptic toothpastes that kill everything indiscriminately, this natural paste works with your body's beneficial bacteria while eliminating harmful strains. This selective approach supports long-term oral health rather than creating an environment where resistant bacteria can thrive.

Real Reviews of Davids Premium Natural Toothpaste

When you're considering switching from a conventional brand to a natural toothpaste, real user experiences matter. The reviews for this premium natural paste consistently highlight transformative results that surprised even skeptical users.

One customer wrote: "I've searched for a perfect tooth paste for so long! I needed something that would help me get my teeth cleaned and not make me gag like other toothpastes. It has a perfect texture, gentle smell and flavor, doesn't foam like crazy and make you gag, actually really great for sensitive gums, and it's huge in size. Excellent quality! Using it for 3 months now, very happy. Going to buy some more for sure!"

Dental professionals have also weighed in positively. Dr. David Chen, a practicing dentist, reviewed Davids toothpaste after using it in his household for a year. He recommends it to his patients whenever they ask for toothpaste recommendations. When dentists trust a natural oral care paste enough to use it themselves and suggest it to their patients, that speaks volumes about its effectiveness.

Another reviewer shared: "This is one of the best natural toothpastes I've used. It's gentle enough for sensitive teeth but still leaves my mouth feeling clean and fresh. The peppermint flavor is natural and not overpowering, and I love that it's fluoride- and sulfate-free. After consistent use, I did notice a slight whitening effect. The packaging is eco-friendly too, which is a big plus. Highly recommended if you're looking for a clean and effective alternative!"

The texture and consistency of this premium natural toothpaste receive consistent praise. One user noted: "I think the paste itself does a wonderful job of cleaning my teeth. It is a subtle grey color (as they don't dye it to look a certain way). The paste is a tad thinner compared to brands like Crest; I personally love this consistency, as I find that whatever they put in other brands makes it clump up in my mouth as I brush. Davids toothpaste doesn't do this, so it is easier to brush everything. The toothpaste foams up too and makes my teeth feel extra clean!"

For people with sensitivities to harsh chemicals, the natural oral care formula provides welcome relief. A customer wrote: "I'm very glad I gave this toothpaste a try. It came recommended by a friend and I wanted to try something without fluoride for sensitive teeth. This toothpaste worked better at cleaning my teeth than any toothpaste I had used before, and still takes care of the sensitivity part. The flavor is not sickeningly sweet like other toothpastes, and it hardly foams but does an excellent job at cleaning".

Another reviewer with specific needs shared: "This is the best Davids sensitive plus whitening toothpaste. It's a bit pricey and most of the time out of stock. After washing the teeth feels clean and smooth. Helps in whitening and most importantly it doesn't contain SLS as I'm super sensitive to SLS. Good quality". For people who develop mouth sores from sodium lauryl sulfate, finding an effective SLS-free option changes their entire oral care experience.

The flavors available in Davids Premium Natural Toothpaste receive particular appreciation. One customer reviewing the Orange Vanilla variety wrote: "I've tried 4 different Davids toothpaste and this one by far is the best tasting to me. It brought back childhood memories because it taste just like a Dreamsickle orange ice cream pop. I was worried that it would be orange but all David's toothpaste that I have tried are all white, even the watermelon. I've used their toothpaste for years and it has kept my teeth whiter than any other toothpaste".

The subtle flavoring appeals to people who find conventional toothpastes overwhelming: "Another great things about this product is the subtle flavoring. I've mentioned this in other reviews, as I hate when something has an extremely overpowering scent/flavor. Davids toothpaste has a nice subtle flavor. I went with the Spearmint option, but you can also buy Peppermint, Charcoal, and Citrus".

The sustainable packaging also receives consistent mentions. The aluminum tube gives the product a premium feel and is fully recyclable after a simple process of cutting it open, rinsing, and placing it in recycling. Davids even has an exchange program where you can mail 20 metal keys back to them in exchange for a tube of toothpaste. This attention to sustainability extends the clean ingredient philosophy to every aspect of the product.

How to Use Davids Premium Natural Toothpaste for Best Results

Getting the most from this natural toothpaste requires understanding that it works differently than conventional chemical-laden pastes. This premium natural oral care product is concentrated and effective, so proper technique maximizes the benefits.

Wet your toothbrush with water, then squeeze a pea-sized amount of the natural paste onto the bristles. You don't need large amounts—the concentrated formula means less product delivers more cleaning power. Brush all surfaces of your teeth for at least two minutes, making sure to reach the gumline where plaque tends to accumulate. The mild abrasives and baking soda work with your brushing motion to lift away stains and debris.

The foaming will be noticeably different from conventional toothpastes. Because Davids uses coconut-derived sodium cocoyl glutamate instead of harsh sulfates, it produces a milder foaming action that doesn't burn your mouth. This gentler foam is actually better for your oral health—excessive foaming from SLS doesn't improve cleaning and can irritate sensitive tissues. The moderate foam from this natural oral care formula provides enough coverage to spread the ingredients around your mouth without unnecessary chemicals.

Some users notice the consistency is slightly thinner than conventional brands. One reviewer explained: "The consistency of the toothpaste is a little bit runny but thats because theres no SLS or artifical binders, just clean ingredients (if i knead/squeeze the tube before using it helps this not happen)". A quick squeeze or kneading of the metal tube before dispensing helps blend the ingredients and achieves a more traditional consistency.

After brushing thoroughly, spit out the toothpaste and rinse your mouth with water. You'll notice your teeth feel exceptionally clean and smooth without any filmy residue that some synthetic pastes leave behind. Your breath will be fresh from the natural mint oils, not from artificial flavoring chemicals that simply mask odors.

For optimal results, use Davids Premium Natural Toothpaste twice daily—once in the morning and once before bed. The natural ingredients work cumulatively, so consistent use over several weeks produces the most noticeable improvements in whitening, gum health, and overall oral hygiene. Customers report seeing whitening effects and improved oral health after several months of regular use.

The metal tube and included key deserve special mention. Roll the tube from the bottom up using the metal key to squeeze out every bit of this premium natural paste. The key ensures you can use the product completely without waste. When you're finished with a tube, follow the simple recycling process to ensure the aluminum gets properly recycled rather than ending up in a landfill like the 1.5 billion plastic tubes discarded annually.

Final Thoughts on Davids Premium Natural Toothpaste

In a world where most toothpastes contain long lists of unpronounceable chemicals, fluoride warnings, and harsh detergents that irritate your mouth, Davids Premium Natural Toothpaste stands as proof that there's a better way. This isn't just marketing hype or greenwashing—it's a genuinely clean, genuinely effective natural oral care paste created by someone who simply wanted something better for himself and was willing to spend four years making it happen.

Eric David Buss's journey from a laid-off sales employee to the founder of a premium natural toothpaste company selling in 4,000 retail stores across the United States including Target and Whole Foods is a testament to the power of questioning what we're told is "normal". One evening of curiosity about toothpaste ingredients turned into a movement toward cleaner oral care that proves you don't need to compromise your health to achieve clean teeth and healthy gums.

The ingredient list tells the complete story: calcium carbonate from Pennsylvania limestone, baking soda, birch-derived xylitol, premium USA-produced mint oils, and plant-based moisturizers. With 98% USA origin ingredients, EWG certification with the highest safety rating, and zero artificial anything, this natural toothpaste delivers on its promises. What's absent matters just as much as what's included—no fluoride, no SLS, no artificial colors or flavors, no preservatives, and absolutely no inflammatory seed oils or vegetable oils.

The reviews from real users paint a consistent picture: clean teeth, fresh breath, gentle whitening, and relief from the mouth irritation that harsh chemicals cause. Dentists recommend it to their patients. People with sensitive mouths find relief. Those who've tried countless natural options finally discover one that actually works as well as conventional toothpastes—maybe even better.

The fact that Davids remains family owned and operated, with Eric's wife, children, and mother-in-law all part of the operation, means every tube still receives that personal touch and commitment to quality. In the first three years, Eric hand-mixed, hand-filled, and hand-packaged every tube himself. That dedication to craftsmanship continues today, even as the company has grown.

The sustainable aluminum tube isn't just prettier on your bathroom counter—it represents a commitment to the planet that extends beyond ingredients to every aspect of the product. When you choose this premium natural oral care paste, you're voting with your dollars for a cleaner, more sustainable future where small businesses can succeed by doing things right rather than cutting corners.

Your mouth is the gateway to your entire body, and oral health connects directly to overall wellness. Everything you put in your mouth gets absorbed into your bloodstream. Doesn't it make sense to choose oral care products made from ingredients that support your health rather than compromise it? Davids Premium Natural Toothpaste gives you that choice. No harsh chemicals. No inflammatory oils. No questionable ingredients you need a chemistry degree to understand. Just clean, effective, natural ingredients that work exactly as they should—helping you maintain genuinely healthy teeth and gums without any toxic trade-offs. That's oral care worth smiling about.