Explore the simplicity and health benefits of That's It. Fruit Bars—made with just fruit, no added sugars or seed oils, perfect for clean, toxin-free snacking.
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Non Toxic Body Approved ✪
✔︎ Ingredient Quality
9.25
✔︎ Results
9
✔︎ Enjoyment
8.5
✔︎ Value
8.5
✔︎ Sustainability
8.25
Our ratings are powered by advanced AI that synthesizes insights from a wide range of sources.
Apples, Strawberries (varies by flavor - only contains two fruits per bar)
*Ingredients may change. Please verify ingredients on product packaging.
That's It. Fruit Bars are praised for their simplicity and convenience. Made with just two ingredients—fruit and fruit—they offer a clean, vegan, and gluten-free snack option. Each bar contains approximately 100 calories and 3 grams of fiber, making them a suitable choice for those seeking a healthy on-the-go snack. The mini fruit bars, in particular, are noted for their portability and portion control, with each bar containing about 60 calories. Some customers mention that the texture is slightly different from traditional bars, being more chewy, but still enjoyable.
In today’s fast-paced world, convenience often comes at the expense of nutrition. Many packaged snacks are loaded with added sugars, refined flours, artificial preservatives, and unhealthy seed oils, which can contribute to inflammation, digestive discomfort, and other long-term health issues. If you’re committed to eating clean and reducing toxins in your body, finding convenient and satisfying snacks can feel like a challenge. Fortunately, That's It. Fruit Bars offer a simple, wholesome solution.
These bars are made with just two ingredients—fruit and fruit—providing a snack that is natural, portable, and easy to enjoy. They contain no added sugars, seed oils, or preservatives, making them an excellent choice for anyone seeking to support their health without sacrificing taste. Whether you’re looking for a mid-morning pick-me-up, a post-workout snack, or a treat for your kids, That’s It. Fruit Bars are designed to fit seamlessly into a healthy lifestyle. In this article, we’ll explore what makes these bars special, their health benefits, the story behind the brand, customer reviews, and practical ways to enjoy them every day.

That's It. Fruit Bars are a unique line of snack bars that focus on simplicity and clean ingredients. Each bar combines only two fruits, such as apples and strawberries, apples and cherries, or apples and figs. By limiting the ingredients, the brand ensures that you know exactly what you’re eating—nothing artificial, nothing processed.
These bars are gluten-free, dairy-free, and vegan, catering to a wide variety of dietary preferences and restrictions. Importantly, they contain no seed oils or vegetable oils, which are commonly found in other snack bars and have been linked to inflammation, oxidative stress, and other health concerns. By avoiding these oils, That's It. Fruit Bars provide a cleaner, heart-health-friendly alternative.
The bars are designed to be portable and convenient, making them ideal for busy schedules. Their naturally sweet flavor and chewy texture come entirely from the fruit itself, providing a satisfying snack without the need for sugar, syrups, or artificial flavors. Whether you enjoy them as a quick snack, paired with a nut butter, or even sliced into oatmeal, they are incredibly versatile.

The story behind That’s It. is one of health, simplicity, and vision. Founded in 2012 in Los Angeles by Dr. Lior Lewensztain, a physician, the brand was born out of a desire to address a simple yet widespread problem: most people don’t eat enough fruit. Studies show that only a small portion of Americans meet the daily recommended fruit intake, which can affect energy levels, digestion, and overall health.
Dr. Lewensztain wanted to create a snack that would make eating fruit easy, convenient, and accessible for everyone. The idea was to produce a portable, shelf-stable snack that retained the nutritional benefits of fruit without introducing unnecessary additives. This led to the creation of That’s It. Fruit Bars, which quickly gained attention for their minimalist ingredient list and focus on real, whole foods.
The founders’ commitment to transparency is central to the brand. Every bar lists exactly what it contains—no secrets, no fillers, and no artificial ingredients. This philosophy resonates with health-conscious consumers who are tired of complicated ingredient lists and hidden additives in traditional snacks.
That’s It. Fruit Bars offer a range of health benefits, primarily because they are made entirely from whole fruit and avoid added sugars, refined ingredients, and seed oils. Here’s why these bars are a smart choice for your health:
1. High Fiber Content
Each bar provides 3 to 5 grams of fiber, depending on the flavor. Fiber helps regulate digestion, supports gut health, and promotes a feeling of fullness, which can help prevent overeating. Fiber also contributes to stable blood sugar levels, making these bars a suitable option for people managing their glucose levels.
2. Antioxidants and Vitamins
The fruits used in these bars—apples, strawberries, cherries, figs—are rich in natural antioxidants, vitamins, and minerals. These nutrients support immune function, reduce oxidative stress, and contribute to overall well-being. Unlike processed snacks, these bars deliver the benefits of whole fruit in a convenient form.
3. No Added Sugars or Preservatives
Since the sweetness comes naturally from the fruit itself, you avoid the blood sugar spikes that can occur with candy, energy bars, or processed snacks. The absence of preservatives also reduces the chemical load on your body, supporting a lower-toxin diet.
4. Seed Oil-Free
Many packaged snacks contain seed oils, such as canola, soybean, or sunflower oil, which have been associated with inflammation and other health issues when consumed in excess. That’s It. Fruit Bars are completely free from these oils, making them a cleaner, more anti-inflammatory choice.
5. Allergen-Friendly
Because these bars are free from nuts, dairy, gluten, and soy, they are suitable for individuals with common food sensitivities or allergies. This inclusivity makes it easier to find a snack that fits your dietary restrictions without compromising taste or convenience.

When compared to traditional granola bars, candy bars, or energy bars, That’s It. Fruit Bars stand out for several reasons. Most commercial snack bars contain sugar syrups, artificial flavors, and seed oils, which can lead to energy crashes, inflammation, and digestive issues. That’s It. bars, on the other hand, provide natural energy, fiber, and nutrients without these drawbacks.
Unlike dried fruit mixes, which are often coated in sugar or oils, That’s It. Fruit Bars offer a controlled portion of fruit in a chewy, convenient form. Compared to fresh fruit, they are shelf-stable, portable, and perfect for on-the-go consumption. This combination of convenience, nutrition, and simplicity makes them an ideal snack for health-conscious individuals.
Customer reviews consistently highlight the flavor, convenience, and health benefits of That’s It. Fruit Bars. Many appreciate that the bars taste naturally sweet without artificial aftertaste, making them a favorite among both adults and children.
Some common praise includes:
While a few users note that the bars can be a little sticky or chewy, most agree that this is a positive attribute, reflecting the use of whole fruit rather than processed fillers.

There are many ways to incorporate That’s It. Fruit Bars into your daily routine:
These bars are versatile and easy to integrate into both adult and kid-friendly meal plans, supporting a clean eating lifestyle.

If you want a clean, convenient, and nutritious snack, That’s It. Fruit Bars are an excellent choice. With only two ingredients—real fruit and real fruit—they provide a simple, transparent option for people looking to reduce sugar, seed oils, and other additives from their diet.
The high fiber content, antioxidants, and vitamins help support digestion, energy, and overall health. Additionally, their allergen-free, vegan, and gluten-free formulation ensures that they can fit into a wide variety of dietary needs and lifestyles.
Choosing That’s It. Fruit Bars is more than just picking a snack—it’s a decision to nourish your body with clean, whole ingredients. Whether you’re looking to improve your diet, maintain energy levels throughout the day, or simply enjoy a natural, wholesome treat, these fruit bars make it easier to stick with healthy habits while enjoying delicious, convenient snacking.
*AI Disclosure: This article was developed with the assistance of AI language models, which aided in research, drafting, and/or editing. We strive for accuracy, but AI-generated content can occasionally contain errors. We recommend you double-check and verify information before making decisions based on this content.